Fast Food Industry in Turkey Essay - 1779 Words

Fast Food Industry in Turkey Turkey has a fast growing $5.6 billion HRI food service sector, due to increased incomes,urbanization, more women working outside the home, and huge growth in tourism. Major changes in the life styles, incomes, and consumption patterns of Turks in the last decade means they are increasingly prone to eat meals and socialize over food outside of the home. The growing number of fast food chains and restaurants in newly astablished shopping centers and hypermarket complexes are evidence of this newly emerging demand. A new and faster pace of life has also led people to find quicker meal solutions for their shortened lunch hours. This has developed two niche sectors; fast food and institutional food†¦show more content†¦The sector is expected to reach $15 to $20 billion revenues per year within five years. Continued growth in tourism sector should lead to increasing numbers of foreign cuisine restaurants, both inside and outside hotels. TABLE 2 FOOD SERVICE REVENUES BY SUBSECTOR,1998 TABLE3 MARKET SIZE OF HRI FOOD SERVICE SECTOR IN TURKEY, 1994-1998 Here we show the summary of the advantages and challenges facing US food products in Turkey: Advantages: The number of US fast food outlets is increasing rapidly . Some Us products are more competitively priced than local products. Branded foreign products do well in the Turkish market due to changing consumption patterns and Western influence . Turkish society is repetative to new productsreadily adopt Western tastes. The number of foreign cuisine restaurants and international hotel chains are increasing. Challenges: Customs Union with the EU created a privileged position forEU country imports to Turkey. Transportation costs are less for products from neigbouring countries. Some high import tariff rates exist. There is a well-developed local food-processing sector providing most needed items. European and Far East cuisine are still dominant in restaurants and hotels. MARKET STRUCTURE AND SUBSECTOR PROFILES A.Distribution Channels and New-to-Market Exporter information: The distribution system in Turkey is beginning to shift from theShow MoreRelatedThe American ( Food ) Revolution1270 Words   |  6 PagesJaehun Lee 10/8/15 Summer Reading Essay The American (Food) Revolution Medical Experts are divided on whether or not the government should increase regulation on fast and processed foods. Remember those days when Thanksgiving dinners were a family affair? When the whole family went to the supermarket and bought turkey, ham, potatoes, and all of the raw ingredients needed to make every dish? When the whole family worked together to make a Thanksgiving meal to be shared by everyone? Today, this isRead MoreGeography of the Big Mac1384 Words   |  6 Pagesplaces throughout the United States and Canada that classify as this climate. The pickles are needed to be raised in a warm atmosphere. This is why the pickles for the big mac are grown in Spain and Turkey. Spain has a Mediterranean climate with dry summers and relatively warm winters, and Turkey has hot and dry summers and mild winters. The beef is nurtured in Ireland. This is mainly due to the fact that Ireland has sporadic weather that is not necessarily spectacular for growing crops. ThisRead MoreHotel and Restaurant Industry in Turkish Economy2249 Words   |  9 PagesNational Economy 3. Impacts of Hotel and Restaurant Industry on National Economy 4. Hotel and Restaurant Industry 4.1. Hotel Industry 4.2. Historical Background of Hotel Industry 4.3. Investments in Hotel Industry in Turkey 4.4. Evaluation of Hotel Industry 4.5. Restaurant Industry 4.6. Historical Background of Restaurant Industry 4.7. Investments in Restaurant Industry in Turkey 5. S.W.O.T Analysis for Hotel and Restaurant Industry 6. CONCLUSION 7. REFERENCES 1. Introduction Read MoreDont Blame the Eater Essay623 Words   |  3 PagesEater† by David Zinczeko. In his article â€Å"Don’t Blame the Eater,† David Zinczenko argues that today’s fast food chains fill the nutritional void in children’s lives left by their overtaxed working parents. With many parents working long hours and unable to supervise what their children eat, Zinczenko claims, children today regularly turn to low-cost, calorie-laden foods that the fast food chains are too eager to supply. When Zinczenko himself was a young boy, for example, and his single motherRead MoreGlobalization And Its Effects On Society Essay1076 Words   |  5 Pagesto facilitate various international agreements. (Mehlika, 2015, p.8). For example, Turkey is a member of the EU and this has negatively affected the democracy of the nation. Turkey had to change some of their policies to follow rambling practises of the EU reforms. This caused some negative impacts, which can be seen as a result of the ineffectiveness of the EU’s political conditionality in their rel ations with Turkey. (Usul, 2011, p.120). It can be clearly seen that intervention from other internationalRead MoreFast Food Is Becoming More Than Popular850 Words   |  4 PagesFast food is becoming more and more popular in the United States every year. There is no doubt that everyone at some point in time has to eat; whether it’s fast food, a snack, or a home cooked meal. The convenience of fast food may seem like the perfect answer when the feeling of hunger strikes. Although fast food is convenient, health should always be a first priority when making a meal choice. America is known as the fattest country in the world. The easy access to food definitely contributes toRead MoreFast Food1145 Words   |  5 PagesDraft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. It’s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home, it’s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducated families have the right to put the blame on fast food restaurantsRead MoreGlobalisation and International Integration1209 Words   |  5 Pagesaffected tourism, with particular focus on tourism in Turkey. Tourism is believed to have originated in the UK, as a result of the Industrial Revolution. The concept of travel as a way of spending one’s leisure time was promoted primarily to factory owners and traders, also referred to as the new middle class. With the growth of international trade and subsequently electronic commerce, tourism has now become one of the world’s fastest growing industries. Countries that excel in the tourism sector canRead MoreFood Chains And Food Manufacturers Must Bear Some Of The Blame For The Country s Weight Problem Essay1559 Words   |  7 PagesFast- food chains and food manufacturers must bear some of the blame for the country’s weight problem. All over America, people are surrounded by TV commercials and advertisements for the tastiest, cheapest and unhealthiest food you can find. With so many people being targeted with these ads, the rate of obesity is on the rise. With portion sizes of food expanding, like supersize burgers, large fries with large beverages are being served, there is no surprise the size of people is expanding tooRead MoreOverview of Mcdonalds1160 Words   |  5 Pageselaborate on their new strategy of â€Å"Speedy Service System†. Initially the new strat egy was not well received, but by 1952 the brothers we successful again and had signed their first franchise. The brothers were very successful in the fast food industry from its inception, but they lacked many skills in developing franchises. They did however realize their inadequacy in this area and eventually hired Ray Kroc to become their franchise agent, though not without a stringent contract. Eventually