Analysing Amazon Website From The Usability Point Of View Dissertation

Analysing Amazon Website From The Usability Point Of View - Dissertation Example Literature Review 3. Research Methodology and Design 3.1 Tools Employed in Evidence Gathering 3.2 Questionnaires 3.3 Interviews 3.4 Observations 4. Implementation 4.1 Visual Appeal of Amazon 4.2 Homepage of Amazon.com 4.3 Log-in Screen 4.4 Shipping to Multiple Addresses 4.5 Learn Availability of Products 4.6 Product Search and Satisfaction 4.7 Reliability and Uptime 4.8 Product Pages 4.9 Integration with International Websites 4.9.1 Co-Branding with Multiple Retailers 4.9.2 The Help Centre 4.9.3 Usability Support for People with Disabilities 5. Evaluation 5.1 The Suggested Solutions 5.2 Limitations of Suggested Solutions 5.3 Works Comparison 6. Conclusion 6.1 Thesis Overview 6.2 Future Works References Appendices 1. Introduction 1.1 Project Overview As the internet has evolved and more industries saw the potential money that could be earned from this platform, shopping and retail companies were not as well left out. An industry that allows internet users to sit in the comfort of thei r own home and use their personal computers to buy goods was created. Throughout the years, there have been various challenges and opportunities that have confronted this industry that ultimately led to the demise of most of them. One company has stood the test of time throughout the various technological and market changes that have confronted e-commerce. That company is amazon.com. From a modest start as an online retailer, it is now a market leader in online retailing. In this project, attention is being paid to the in-depth analysis of amazon.com as an online retail giant, with the primary focus being on the usability of the website from the perspective of the user. This is achieved by analysing existing literature on amazon.com and the conducting of surveys on sample users of the...Limiting factors that affect the usability of amazon.com will be discussed and recommendations made according to the opinions generated from cross-section of the website’s users. As the intern et has evolved and more industries saw the potential money that could be earned from this platform, shopping and retail companies were not as well left out. An industry that allows internet users to sit in the comfort of their own home and use their personal computers to buy goods was created. Throughout the years, there have been various challenges and opportunities that have confronted this industry that ultimately led to the demise of most of them. One company has stood the test of time throughout the various technological and market changes that have confronted e-commerce. That company is amazon.com. From a modest start as an online retailer, it is now a market leader in online retailing. In this project, attention is being paid to the in-depth analysis of amazon.com as an online retail giant, with the primary focus being on the usability of the website from the perspective of the user. This is achieved by analysing existing literature on amazon.com and the conducting of surveys on sample users of the website. Upon these conclusions will be drawn the site’s usability, the challenges that face it and recommendations made on the way forward.